The oft-spoken adage that freedom of the media is only free to those who own the media has been repeated for the last few days, given the purchase of Twitter by Elon Musk. Much speculation and doomsday prophecies for the social media platform have been espoused, and granted this is a precarious situation within the “town square” of Twitter, we truly need to step back from our emotions and engage in a wider, more logical perspective. This takeover is much more than a perceived silencing of the press, a silencing of the public sphere, or an anvil pressing deep into the cleavage between left and right, it is also a business acquisition. The capitalistic nature of this movement is spotlighted with each “I’m leaving Twitter” or “I’m back!” tweet. Keyboard warriors are simply fodder for publicity and finances of the takeover.