Publicity, Fearmongering, and Twitter

The hype around Elon Musk purchasing Twitter is sparking fear from both individual users and organizations such as the ACLU. Right wing pundits and influencers are taking a victory lap on the platform espousing a narrative of the return of free speech, the end of shadow banning, and significant follower increases. What all of this equates to is publicity for Musk. As fears are propagated and expanded upon in the media, Musk is tweeting troll-esque comments keeping the fear and adulation in the media.